Alexa Demie is an actress best known as Maddy on HBO’s Euphoria, who has established a successful career working in film, television, and music videos. Alexa became a style icon overnight portraying Maddy, and has also starred in acclaimed A24 films, with accomplished success in creative direction and design projects. The life and career of Alexa Demie is celebrated below in recognition of her work in the entertainment and beauty industries, including her future plans!

Alexa has made a name for herself as a modern beauty icon, famed for the makeup look worn by her character Maddy Perez in Euphoria. Alexa’s iconic look is inspired by a vintage approach to off-camera beauty with a classic brown glossy lip. From living in a rough neighborhood, to being named the breakout star of Euphoria, and collaborating with the brand MAC Cosmetics, here’s everything to know about Alexa Demie’s fascinating life and career!

10/10Early Life & Family

Alexa was born and raised in Los Angeles, California by her mother, who worked as a make-up artist after immigrating from Mexico with her as an infant. Alexa lived across the street from a meth lab, next door to meth addicts, and around the corner from the Black Eyed Peas recording studio. She was part of a toxic home environment involving constant fighting and ran away as a teenager but has described her family as very supportive.

9/10Growing Up & Influences

Alexa said, “I didn’t grow up with the best male figures in my life. I actually didn’t grow up with much respect for men… that’s something that was built throughout time and just meeting new people… Being vulnerable and allowing that was really something that was very difficult for me…” Alexa was influenced by her mother, a former MAC makeup artist who instilled a love of beauty which she infused into her character Maddy.

8/10High School & Career Beginnings

Alexa describes herself as “quite a loner” who was bullied by classmates from elementary to high school. While in high school, she participated in performing arts and created a line of bedazzled sunglasses called Mainframe that sold on Melrose Avenue. Mainframe garnered popularity overseas, appearing in Vogue Korea, and being worn by celebrities including G-Dragon, Jennifer Lopez, Nicki Minaj, and Amber Rose. Alexa also wrote songs and designed a costume for Nicki Minaj’s first music videos.

7/10Music Videos

Alexa first appeared onscreen in the 2013 music video of “ATM Jam” by Azealia Banks, followed by the 2017 music video of “Slide” by JMSN. Alexa then directed the 2018 music video for “Talk is Cheap” by JMSN and appeared in the 2020 music video for “Stargazing” by The Neighbourhood. She also appeared in the 2021 music videos for the songs “Love 2 U”, which she directed, and “Act Like I’m Not Here” by JMSN.

6/10Film Debut & Appearances

In 2015, after appearing in a friend’s short film, Alexa starred in The Godmother and the short film Miles, which landed her an agency representation. Alexa made her feature film debut with a minor role in Brigsby Bear (2017), followed by a starring role in Mid90s (2018), and Waves (2019). She also appeared in minor roles including the comedy-drama film Mainstream (2020) and the short film Nineteen on Fire (2021) written and directed by Ryan Simpkins.

5/10Music Releases & Short Stories

In 2016, Alexa released her debut single “Girl Like Me,” was featured on “Turnin’ Tricks” by Pearl, and released “Leopard Limo (Archive LL11)” in 2021. Alexa also created Fairy Tales, an erotic folklore of short stories wherein Alexa portrays various mythical creatures, in collaboration with Petra Collins in 2021. The tales’ settings each range from suburban homes and parking lots, to unique spaces, and fantastical sites. Fairy Tales was published by Rizzoli in November 2021.

4/10Television Appearances

Alexa guest starred on the television series Ray Donovan as Shairee, and appeared in Love as Marina, and the drama series The OA as Ingrid. She also appeared on the daytime talk show A Little Late With Lilly Singh, along with Euphoria co-star Barbie Ferreira, to discuss the show and more. For her performance as Maddy on the HBO teen drama television series Euphoria, Alexa was deemed the breakout star by critics, receiving attention and acclaim.

3/10Euphoria

In 2019, Alexa auditioned for Euphoria, despite deciding to take a break from acting to pursue music, because she was impressed by the series’ script. Alexa plays Maddy on Euphoria, a popular teenager lacking goals or motivation to accomplish anything besides being Nate’s girlfriend and becoming a gold digger. On Euphoria, Alexa says, “We show drugs, we show sex, we show violence… but we really don’t glorify it. We show a lot of the consequences.”

2/10Makeup & MAC Collection

Alexa launched a collection with MAC Cosmetics and stars in its campaign called More Than Meets the Eye, promoting the collection’s 36 revamped MAC eyeshadows. The collection also includes two new products, Dazzleshadow Extreme shadows and the EyeBrows Big Boost Fibre Gel. Alexa is featured in the campaign wearing bold metallic blue eyeshadow, extra-black eyeliner, and faux lashes. The look is inspired by Euphoria, and she also did a makeup tutorial on YouTube for MAC.

1/10Future Plans

As of November 2021, Alexa has been working on releasing her first EP, and continues working in the development and production of film and TV. She is also actively engaged in work that focuses on social impact, equality, and representation for the Latinx community and the next generation of youth. Alexa’s next project is as a voice actor in the upcoming animated series Fables and she has plans to continue acting, producing, designing and songwriting.