Five Times Gigi Hadid Popularised The Coolest Runway Beauty Trends

There’s something about runway trends that none of the fleeting TikTok trends can compete with. When models grace the aisle with their striking beauty looks, you know they will later go on to become the season’s hottest trends. And some of the best ones have been kickstarted by supermodel Gigi Hadid. Over the past few years, she has popularised many runway beauty trends that have left us impressed.

Bare-faced beauty

This year Hadid walked Isabel Marant’s runway in her true natural element. Ditching exaggerated eye looks and sculpted cheekbones, the supermodel went for a barely-there base paired with hardly a trace of mascara, brushed-up brows, and a swipe of lip balm.

Dramatic eyeliner

The memo for Versace spring/summer show 2023 was a grunge and edgy vibe. Following this brief, Gigi opted for an epic eyeliner look – a bold and dramatic cat eye that goes past her eyebrows. To elevate the look, a golden shimmery shade was applied to the inner corners of her eye.

Glossy wet smokey eye

This eye make-up look is one of our favourites as it marries a buzzy trend with a timeless look. The wet smokey eye is perfect if you love experimenting with make-up and want to add a unique twist to a classic look.

Bleached brows

This trend needs no introduction. Last year, when Gigi Hadid debuted bleached brows at the Milan Fashion Week, it garnered a lot of traction and made headlines. She bleached her eyebrows this year as well for the Versace show.

Short, side-swept bangs

Leave it to the supermodel to pull off even one of the most tricky and risky styles. She once walked down the runway in short, stiff, side-swept bangs that dipped down from her deeply parted slick ponytail, leaving us in awe.