“A brand new category of game-changing swim solutions, designed for in and out of water”, Kim Kardashian promises in her latest Instagram post. Launched in 2019, the brand has had a successful journey to say the least. Originally founded to offer underwear, sculpting lingerie and loungewear, Skims (a contraction of “Skin” and Kim) recently decided to market swimwear. Available on March 18, here’s everything you need to know about the long-awaited release of this swimwear collection.

A swimwear line in line with the brand’s values
Since Kim Kardashian’s vacation in the Bahamas last January, rumors about a swimwear have been swirling. After more than a month of waiting, the American finally confirmed the rumor via Instagram: Skims is expanding its product line. And, judging by the reactions posted on the social network, the success of this launch seems already guaranteed. Recently estimated at 3.2 billion dollars, the success of Skims does not seem ready to stop.

Since inclusiveness and diversity are undoubtedly part of the DNA of the brand, these styles will also be found in the models to come through a wide choice of sizes, colors and comfortable pieces. A two-piece swimsuit in vibrant blue, fuchsia, light blue, black or beige, a one-piece cutout swimsuit, shorts and a sarong skirt, there is something for every taste and every body type. “Tailored to flatter your curves” is the promise of this new collection.