Chloe Ferry put on a glamorous display at the launch of her new beauty salon in Newcastle on Friday.

Geordie Shore star Chloe, 27, flaunted her ample cleavage and showcased her taut abs in a figure-hugging white dress with cut away detail.

The garment featured a bra top with a plunging neckline which was connected to the skirt section by wraparound lengths of material which formed a criss-cross pattern at the sides.

Television personality Chloe’s impressive hourglᴀss figure was complimented by the lower half of her ensemble as she arrived.

She added a few inches to her stature by wearing a pair of open-toed white heels.

Chloe was joined by former Coronation Street cast member Kimberly Hart-Simpson who commanded attention in a bright orange trouser suit with belted detail on the jacket.

The actress, 36, who appeared in the ITV soap as character Nicky Wheatley in 2020 and 2022, wore some cargo style trousers with large pockets and a matching jacket.

Her jacket was secured shut with a harness which was buckled closed at the front.

Former Celebrity Big Brother housemate Chloe enjoyed a party at her new salon before it opened for the public.

She then held a more private launch ceremony for friends and family later in the evening.

On Thursday, she posed for a slew of snaps outside the venue while surrounded by her new seven-member team.

‘Prosecco, DJ, Saxophone Player, cake, cheeseboard, pancakes, discounts off treatments and much more!’ she wrote in a caption on an Instagram post as she promised a memorable launch night for her guests.

‘We are now fully open and taking brand new bookings… offering you all aspects of beauty and aesthetic treatments!’ the reality star added.

While the others pictured were in their all-black uniforms, Chloe stood out in a baby-pink ensemble.

This isn’t the first venue of its kind that she runs, as she is also the owner of Chloe Ferry Cosmetics and Hair Repair Club, offering ‘hair replacements’ to men.

She previously said that she ‘thrives on’ helping others, and is clearly enjoying transforming the barnets of those struggling with hair loss.

Chloe revealed last year she’d thrown herself into work and the gym in a bid to mend after her father’s death in December 2021.

She lost him to cancer but finds it such a challenge to accept that he’s gone that she often texted him afterwards, forgetting he was no longer alive.

‘It’s kind of a situation where it still doesn’t feel real,’ she lamented to The Sun.

‘It’s the worst thing that’s ever happened in my life… I think that’s why I’m focusing so much on the gym because it’s taking my mind off it.’

Fortunately, after a tough couple of years, her latest beauty venture seems to have the once-forlorn Geordie Shore fave smiling again.