As part of Entrepreneur’s 100 Women of Influence edition, this article features a statement from Kim Kardashian. According to her, her superpower is maintaining calmness.
The continuous success and relevance of Kim Kardashian may come as a surprise to some, as she seems to be in constant motion with her jet-setting lifestyle, managing her four children, high-profile relationships, a 20-season reality TV show, and running a multibillion-dollar business. However, her ability to remain in the public eye for almost two decades can be attributed to this very quality. As a businesswoman, her composure has been her edge.
Kardashian has found success by focusing on her own expertise and developing solutions-based products. This approach was evident when she created SKIMS, her ultra-inclusive and comfortable shapewear line. The idea was born from her own struggles with ill-fitting shapewear that led her to cut them up and even dye them with coffee grinds and tea bags. Consumers seemed to have shared the same problem, as SKIMS sold $2 million worth of garments within minutes of launching and was valued at $3.2 billion in less than three years.
SKKN BY KIM is the latest venture of Kim Kardashian, which aims to provide a solution to the problem of maintaining a glowing skin. Her goal was to share her knowledge and access to amazing dermatologists with consumers by developing nine products in consultation with her personal esthetician, Joanna Czech, who charges $1,250 for the “Ultimate Facial.” According to Kardashian, the development process was “thrilling” and detailed-oriented. She took her time perfecting the products to ensure they were of high quality.
Kardashian has not only influenced what customers buy, but she has also impacted how society views beauty. Since her debut, the body standard has become curvier, moving away from early-aughts skeletons. According to Kardashian, staying relevant for decades is tricky, and people feel pressure to try and become influencers. However, she believes that it is essential to find oneself in quiet amidst all the noise and do what feels good, even if others don’t understand it. It is crucial to tune everything out and figure out what one wants to portray.
Over the past few years, Kardashian has shifted her focus to more significant issues and has become a vocal advocate for prison reform. However, it took her some time to find this cause. Earlier in her career, she was advised by publicists to pick a cause that would make her look good, but she didn’t know what that was yet. She eventually settled on prison reform, despite knowing that it wasn’t the most popular field to go into. Kardashian firmly believes that everyone deserves a second chance in life.
Kardashian also understands that to keep people’s attention, she needs to keep them on their toes. She knows that if she were to only post about prison reform, people might not care as much. Therefore, she likes to mix things up and keep her audience engaged with a variety of posts.Despite her fame and influence, Kardashian is not a blabbermouth. She knows that her audience hangs on every word she says, so she speaks in deliberate, measured sentences. This calmness also helps her deal with work emergencies, such as supply chain issues or rising costs. Kardashian believes in being prepared and moving with the times. It’s no wonder that she’s considered a true influencer.