Along with killer vocal cords, Madison Beer is known for her lusciously long brunette hair. The artist’s Instagram feed is a treasure trove of inspiration to style lengthy locks but recently the 21-year-old has added fresh highlights – and thus a new signature look is born with the California-born “Selfish” singer making a case for blonde highlights all year-round.

Beer debuted a nearly-blonde mane during her Alice In Wonderland-inspired music video ‘”Baby” in August 2020, complete with sweeping extensions. Following the single release, it appears the young celeb has stuck to the warm hue in different variations as the US headed into the fall.

Standard practice would see brunette salon regulars opt for deep chocolate or auburn colour during the cooler months, before peppering in highlights during summer – because blondes have more fun, right?! Lauded hairstylist and owner of RAW Hair Salon in Australia, Anthony Nader tells GRAZIA that it actually comes down to placement of colour for seasonal appeal.

“You’ll find that women can’t get enough of that famous French colouring technique (balayage) in the spring and summer, because the hand-painted splash that is only seen on the mid lengths and ends, embodies that beach vibe to pair up with golden tans,” Nader reveals. “Autumn and winter are slightly different tunes and the blonde appears somewhat softer and more foil work is applied from the root area and fading out down towards the ends. This is more of a seamless look and fuses beautifully so you don’t get that harsh regrowth in a month or so.”

Short answer: let your hairdresser work their magic (and please, don’t try it at home).

Generally, Beer has a simple hair routine. “I usually go to sleep with wet hair. When I wake up, it either has a really pretty wave, or I look like a poodle,” Beer told TeenVogue. And when it comes to truly drastic changes, the artist got a little advice from Ariana Grande. “She’s told me not to dye my hair a million times because she did that — changed her hair from red to brown to blonde — and that just killed her hair,” Beer revealed to InStyle. “So [Grande] warned me not to dye my hair.”