Kylie first launched Khy in November, and at the time, took a moment to reflect on her goals when it came to the clothing line.

‘I want people to know how completely involved I am in this,’ she told Vogue. ‘From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics, colors, I’ve been in every fit meeting. I am the creative director of the brand marketing.’

And when it comes to Instagram pH๏τos like the one today, Kylie has a firm hand in what goes on the internet.

‘There’s not an Instagram post or video that hasn’t been personally edited by me,’ the influencer stated. ‘There hasn’t been an Instagram post that I haven’t posted myself. I do the creative for all my shoots. I’ve worked really hard on it, I’ve put my love into it, and I can’t wait for people to experience the clothes. It’s very personal.’

The Kardashians star, who first ventured into becoming a business mogul with Kylie Cosmetics- felt fashion naturally meshed well with her makeup empire.

‘I think beauty and fashion go hand in hand,’ Kylie shared. ‘For me, I think beauty can make or break a good fashion look. I’m always experimenting with my style and I’m always switching it up. That’s why it was important to us to make the drops really different.’

For the mom-of-two, she wanted to bring her ‘King Kylie’ energy – a тιтle she was appointed in her teenage years – into her brand.

‘King Kylie for me was less about what I was wearing, and more about how I felt in that era,’ Kylie recalled. ‘I just felt confident, free, and I didn’t care what anyone said. I think that there’s a lot of power in that—and I’m definitely channeling my King Kylie energy this year.’

And years, Kylie is still confident, despite the critical comments she has received when it comes to her looks.

During Thursday’s episode of The Kardashians, the reality star got candid about how the public’s criticisms weigh on her.