Kim Kardashian shared images of herself to Instagram for a new SKIMS campaign that saw her hiding out in a H๏τel room while reading  fake tabloid stories about her life.

The 40-year-old KKW Beauty mogul, who resides in Hidden Hills, California with her four kids, appeared to be taking a break from reality as she enjoyed a bowl of Fruity Pebbles cereal and worked out on a treadmill with a dog.

In her copy of The Informer, the front page story was тιтled: ‘Where in the world is Kim Kardashian?’ Oddly, she still has on her wedding band from estranged husband Kanye West.

Another, clearly ficтιтious, headline used her full, married name as it broke that she had been abducted by aliens. The papers were called The Informer and Daily SKIMS.

Meanwhile, Kim seemed unbothered by any speculation of her whereabouts as she sat with a towel on her head and styled her waist-long brunette hair.

As she posed in a number of pieces from her sleepwear line, the newly-single beauty showcased her toned legs as she sat on a desk with a Dachshund in her arms.

Other snaps showed her blowdrying her hair with a beaming grin as well as putting on a blonde wig and a Knicks basketball cap as she stepped into an elevator.

From wearing her collection while laying in bed to on a treadmill, the Keeping Up With The Kardashians star raved that she couldn’t get enough of the fabric.

‘This collection features a new super soft and slinky brushed loose knit fabric. These are our softest pajamas ever and I can’t wait for everyone to feel these,’ she captioned her slideshow.

Kim also informed her more than 216 million Instagram followers the Pj Sleep collection ‘drops’ on Thursday in ‘7 new styles, 4 colors, and sizes XXS-4X.’

Within minutes, Kim’s younger sister, Kylie Jenner commented a heart-eyes emoji.