Hailey Bieber fans were treated to a new batch of sultry photos as she promoted an upcoming birthday-themed Rhode drop.

The 26-year-old model and entrepreneur — who celebrated Kim Kardashian’s birthday last month — posed in pink as she teased a ‘limited edition peptide lip tint with shimmer and tint’ on social media.

The superstar stretched out on a bubblegum pink prop made to look like a jelly bean as she flashed her perky bum in a pair of hot pink underwear.

A caption on her company’s Instagram account read, ‘Hailey’s bday is almost here so we created something extra special ✨ introducing our first limited edition peptide lip tint with shimmer and tint, in a sweet jelly bean flavor.’

And Hailey also promoted the forthcoming launch with a post shared to her personal Instagram page.

She captioned the post to her 50.7 million followers, ‘step into nostalgia.

‘on 11/22 9am pt for my birthday we are launching our first limited edition Peptide Lip Tint. A tint of baby pink, a sparkle and a yummy jellybean scent.’

The runway regular then urged her fans to ‘join the waitlist now at rhodeskin.com.’

One photo saw the socialite don pink satin shorts and a long-sleeved pale pink shirt as she teased her tummy.

With her hands above her head, she held a small tube of her new product.

Hailey glowed in a face of pink-toned cosmetics and she wore her go-to diamond-encrusted ‘B’ necklace.

Another outtake from the photo shoot featured the bombshell in a ballerina pink bodysuit.

One excited fan wrote in Rhode’s comment section: ‘Please I beg for you to have a big stock of this cause I don’t think I can handle another sell out product within 4 minutes.’