Fresh from a worldwide tour, Dua Lipa isn’t resting on her laurels for long. Having walked in Balenciaga’s haute couture show last week (alongside Nicole Kidman and Kim Kardashian, no less), the singer just showed off a brand new hair colour in campaign photos for her latest collection with Puma.

Hot pink to “make the boys wink”, wrote her hairstylist Chris Appleton, who shared a selection of behind-the-scenes photographs from the shoot. Dua’s raven hair colour was no more – if only for the shoot itself. It is likely the rich and vivid shade of pink is a wig.

Tapping into the current Barbiecore trend, the new shade is unapologetically vibrant and the near-fuchsia hue really suits the singer. To recreate a similarly strong shade like this, look to Bleach London’s The Big Pink Super Cool Colour, a semi-permanent colour mask which delivers brilliant colour (to pre-lightened hair) in just 30 minutes. If you’re dark-haired, you will need to bleach first to create a similar depth of colour.

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It’s not the first time the singer has experimented with blush shades in her hair. Back in April 2020, her boyfriend at the time, Anwar Hadid, dyed her peroxide blonde hair rose pink. It quickly began a big lockdown trend – for a while, everyone was trying strawberry tones. Perfect for the months where summer turns to autumn, bookmark this one for your next dye job. You won’t regret it.