Sometimes, it’s the seemingly subtle looks that turn the most heads. Such is the case with Kim Kardashian’s latest updo, a bun-ponytail hybrid that exudes effortless cool. From the front row at Fendi to the streets of NYC, Kardashian’s latest look pulls focus to the deep roots of her grown-out peroxide lengths—which is kind of the point.

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“A bun can look quite serious—this one is less done,” says hairstylist Chris Appleton, who calls the updo the wet-look flip bun. Appleton adds that, though the style does appear effortless, the positioning is key. “Kim’s usual low bun tends to be lower, while this one follows the eyeline… it snatches the eye.” The look is strongest when combined with a bit of extra texture, achieved by Appleton through a finger-rake rather than the usual super-slicked finish.

The midi knot ushers in a new era for Kardashian, a quiet elevation of her signature aesthetic. In this case, it turns out that understated makes a major statement. “It’s funny how many people have stopped me about this,” laughs Appleton.