Madison Beer is an American singer, whose YouTube covers in early 2012 gained substantial media coverage. ‘Showed Me’, her new single from her upcoming second studio album will be released on 14 October, with the album coming out soon. Over the years Madison has also proven herself as a powerful brand partner, most recently being named as newest ambassador for Fenty Beauty.

Madison, your career started with you posting covers on YouTube, where you gained huge media coverage. Did you know at the moment you posted your first cover that you really want a professional career in music?

Funny enough, growing up I always wanted to be a singer. That was always what I wrote when asked  what do I wanna be, like in kindergarten, first grade, second grade, third grade, always. But I don’t think that I really thought about it in like a professional or career way. I just knew that I wanted to make singing what my life revolved around. So posting them wasn’t really my way of getting myself out there. It was truly just because I loved to watch covers on YouTube and I wanted to be a part of this. But I guess subconsciously I always wanted to have a career in music.

Your debut album ‘Life Support’ was a strong personal and artistic statement. The album saw you continue to be at the helm of your artistry through writing your own songs, producing and creating your own visuals. What is the most fulfilling part of the whole process of creating music for you? Writing, producing, recording in the studio or then performing live in front of the audiences?

I think both are huge playoffs. I think seeing people sing these lyrics back to me, it’s still mind blowing and I can’t really wrap my head around it. And I think that writing is so amazing and therapeutic and I feel like I’ve been able to express emotions in a really healthy way for me. I feel really grateful that I can have something like that as an outlet. There’s definitely not like one is better than the other, it’s all just incredible. And I could reach people and touch people with my experiences that I’ve put into song. That’s the dream and that’s the goal. So I feel really grateful.

At the end of August, you released your first single from your upcoming second studio album. What is this single, ‘Dangerous’ about and how would you describe it?

‘Dangerous’ is an interesting one. It felt really important for me to release it first, because I felt like it was a mature evolution sonically from whether it’s selfish or reckless. And I think I knew it wasn’t gonna be a single we were gonna push, it was more something that I wanted to get out and just have it exist in this space. I think that for me, something that’s important is showing that you can have a song about having this bad b**** attitude, I don’t care, I’m moving on attitude.

While you can have a song like ‘Selfish’ and feel sad and heartbroken, you can also have a song like ‘Dangerous’ where you’re really in a reflective state and you’re just like “What did I do wrong? How did I contribute to the downfall of this relationship”? And I think there’s just important spaces to break up, I don’t think they’re one sided. And I think It feels honest about my experiences, because there are some days that I don’t care, there are some days I’m crying my eyes out, there are some days I was reflecting. It’s very different. And I think going through a serious breakup, it was eyeopening for sure.

On 14 October, your new single from the upcoming album, ‘Showed Me’ is coming out. Tell us more about this new single.

So ‘Showed Me’ is definitely in my top five on the album. It’s such a cool song and I think it really embodies this new sound that I’m going for. I’m a huge fan of like a bit older music and this song by The Turtles, called ‘You Showed Me’. I think they’re incredible and I’ve never done a sample or interpelation of any kind. And I think that playing with them in the past, they always all felt a little too on the nose or obvious, whereas this one was just a cool song I had stumbled upon and thought this could be really cool. I was excited to take a jab at what I could do with it, so I’m really excited to hopefully give it a new life.