Katy Perry isn’t one to shy away from daring outfits but at the launch of her debut perfume over the weekend, the dress she wore would have been enough to shock

Wearing a purple silk dress with diamanté embellishment, the large bow detail on the front made her look like the perfect present waiting to be unwrapped.

The singer was dressing up for the launch of her perfume Purr in Mexico leaving little to the imagination as the plunging neckline on her dress showed off her assets in near entirety.

But wearing a bright smile and clutching onto her cat-shaped bottle, it’s clear she didn’t mind people looking at, ahem, her over her perfume.

The dress certainly made a change to the usual latex get-ups that have become synonymous with her style.

And it was clear the Teenage Dream singer was just as exited to be at the perfume launch as were her 11,000 fans that crowded into the mall in Mexico City.

Writing on her Twitter account earlier in the day she said: ‘HOLA MEXXXICO CITY!!! Can’t wait to see your gorgeous faces & officially launch Purr in MX! TRABAJA!’

Katy’s new scent will appear in a series of cat-themed adverts to air in the US.