Kim Kardashian is being called ‘out of touch’ for her Instagram promo

Kim Kardashian is a medical influencer now, and long story short, people hate it.

The reality television star revealed in a since expired Instagram story featuring her trainer, Melissa Alcantara, that she recently broke her shoulder and “tore the tendon,” per InStyle. Later, on her Instagram grid, she stated that she received a full-body scan and shared a photo of herself wearing scrubs and posing with the machine. (She did not specify whether the scan was related to her shoulder injury.)

Kim Kardashian está 'abalada com imagens perturbadoras' de campanha da  Balenciaga e reavalia parceria com grife | Moda e beleza | G1

In the caption, she wrote, “I recently did this @prenuvo scan and had to tell you all about this life saving machine. The Prenuvo full-body scan has the ability to detect cancer and diseases such as aneurysms in its earliest stages, before symptoms arise. It was like getting a MRI for an hour with no radiation.” (Editor’s note: MRI scanners do not use radiation.)

“It has really saved some of my friends’ lives and I just wanted to share #NotAnAd,” she added.

Kim Kardashian, prestes a surgir em versão advogada | VEJA
But the scan comes with a cost. Per the Prenuvo website, a full-body scan will cost you $2,499 (approx. £1,958), and is typically “not covered by extended insurance.”

Kim Kardashian soft-launches a return to makeup with SKKN BY KIM - ABC News
“Some customers have had success claiming part of the scan fee with their insurer, but this is not commonplace,” the company wrote on their FAQ page. “We are working with insurers to educate them on the advantages of the Prenuvo scan, but it is unlikely that there will be changes in the short term.”

Kim Kardashian kommt nach Hamburg: Reality-Star wird OMR-Rednerin | STERN.deWhile Kardashian may have been attempting to enlighten her followers about the benefits of new medical technology, backlash ensued regarding the astronomical out-of-pocket cost for care that is considered preventive. In the US where healthcare isn’t free, roughly 8% of the population—about 27 million people—don’t have any health insurance at all.