Kim Kardashian proved to be her own best advertisement once again for her shapewear brand as she modelled her upcoming Valentine’s collection.

The SKIMS founder, 43, showcased her jaw-dropping physique in a couple of the looks which are dropping ahead of the annual holiday on February 14.

Kim’s latest post came shortly after she received a wave of backlash from fans over signing with controversial brand Balenciaga as their new ambᴀssador.

The deal with Balenciaga comes just one year after the brand faced controversy for an advert featuring children and BDSM items.

In the clip, Kim’s perky ᴀssets were on full display in a tiny pale pink string bra, which was tied at the bust and covered in pretty velvet hearts.

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The barely-there garment, which showcased her toned midriff, was teamed with a pair of matching pyjama bottoms in the same fabric.

Kim, who was stood in her dressing room, twirled around to reveal what the loungewear co-ord looked like from the back.

Kim told her followers that the new line was dropping the following day [January 23], as she readied her fans to jump on her latest collection.

Despite the comfy attire, Kim still kept her look glamorous as she opted for a full face of flawless make-up and wore her raven locks in a loose, glossy style.

Filming herself in the mirror on her phone, Kim could be heard saying: ‘How cute is this!’

Modelling a second outfit, Kim later slipped into a silk pale pink two-piece, which featured H๏τ pink lace detailing.

Meanwhile, her sister Kourtney, 44, was also showcasing her bedtime attire as she filmed a new ASMR video for social media.

Kourtney was tucked up in bed wearing a pair of silk pyjamas as she shared her bedtime routine with her Instagram following.