Madison Beer is the new face of Fenty Beauty

Rihanna may have her hands full with a newborn baby but that doesn’t mean she’s taking time off.

The arrival of Fenty Hair is on the horizon, and Fenty Beauty’s just named a new face for the brand alongside Outerbanks star Madison Bailey.

Yep, that’s right, there’s a new kid on the Fenty Beauty block and their name’s Madison Beer.

In a press statement, the singer spoke on the collaboration and said: “I idolise Rihanna and knowing that she created Fenty Beauty to make beauty more accessible to people of all different skin types and tones is a perfect example of why.”

“I use Fenty throughout my routine from foundation and contour, to bronzer and lip colour,” she went on to say. “To be asked to be a part of this amazing community she’s created was a real ‘pinch me’ moment.”


Beer shared a behind the scenes look at Fenty Beauty makeup artist Priscilla Ono’s work for her new “Dangerous” music video via Instagram.

“Dangerous xx. Lovely day shooting this video, big thanks to @fentybeauty for makin me a #fentyfacepartner using #eazedrop on set,” said Beer in the caption.

Personally, we can’t wait for official campaign images of Beer’s collaboration with Fenty Beauty. Lucky we’re patient…