Madison Beer’s decade in the music industry has been fraught with public and private drama. Undeterred, the resilient and divisive pop star is running towards the future while therapising her past.

“I’m in a really good space and mindset,” Madison Beer explains over Zoom from her home in LA. There’s a hopefulness in the air when we speak. The rollout of vaccinations around the world has started to pick up speed and the news cycle’s main item is now being delivered with a slightly less depressing tone.

Madison first came into the spotlight in 2012 after Justin Bieber tweeted about her impressive cover of the Etta James classic ‘At Last’. Bieber is reported to have played an instrumental part in signing the then 13-year-old to Island Records, and into a deal with his manager Scooter Braun. Releasing a handful of singles under this partnership, she quickly realised her voice wasn’t being heard.

It’s a voice she’s learnt to rely on and trust over these past ten years. Whether she’s transforming trauma into lyrics she can belt out on stage, making the final call on which track becomes a single or giving herself a pep talk on days when it seems like the world is against her, Madison channels everything into her music.

“I have a very big voice that I use, and I know when to use it,” she explains, discussing the power she’s earned through her previous struggles to manifest her vision into reality. “I know what I’m saying and that feels really good… I realised that it’s my career, it’s my face and my name and I have to be proud of everything I’m doing.”