Selena Gomez pulled her best smoldering stare in a glamorous new Instagram selfie from her Rare Beauty event in New York this week.

The 30-year-old pop act accentuated her unmistakable features with makeup including a slick of scarlet lipstick.

She was spotted arriving at the fete in head-to-toe black, warding off the northeastern chill in a possibly faux fur coat as she swung by the fete.

Her shimmering black blouse, which matched her sleek flared-hem trousers, plunged to betray just a trace of décolletage.

Accessorizing with a simple leather handbag, the Only Murders In The Building star lent the look a touch of glitz with earrings.

Earlier that day she glowed as she plugged a spate of products from Rare Beauty in a new TikTok posted Wednesday.

The Come And Get It singer hinted at her cleavage in a plunging white top, gathering her luxurious dark locks back into a single braid.

She applied some of her soft pinch tinted lip oils and showed them off with a smile for her more than 57 million followers.

Her latest social media post comes amid a swirl of rumors that she is romantically involved with Zayn Malik of One Direction fame.

Adding fuel to the fire, Selena was spotted last week stepping out to dinner in New York City with Zayn’s personal assistant Taryn Zimmerman.

As the new conjecture about Selena and Zayn began to swirl, a source told Page Six that the pair previously had a brief dalliance a decade ago.

The insider claimed that Zayn and Selena briefly had a ‘thing’ while her close friend Taylor Swift was dating his One Direction bandmate Harry Styles.

Taylor and Harry embarked on a whirlwind romance from late 2012 until January 2013, after which she wrote multiple songs that were thought to be about him.

Last week Selena and Zayn found themselves at the center of wild speculation that they are carrying on a romantic relationship.

TikTok user Klarissa Garcia posted a viral video in which she claimed a friend of hers is a hostess at a restaurant where Zayn and Selena dined together.

Klarissa then showed a screen-grab of her friend’s WhatsApp messages claiming that she saw the pop stars kissing at the eatery.

‘Tell me how Selena Gomez And zayne Just walked into [redacted] Hand in hand Making out And I seated them,’ read a breathless string of texts.

Selena, who is a longtime pal of One Direction’s Niall Horan, is one of the only 18 people Zayn follows on Instagram.

DailyMail.com has reached out to representatives for Selena and Zayn for comment.

The new spate of dating rumors has sent the fans into a tizzy online, where they  have been excitedly posting their reactions.

Some TikTok commenters exclaimed: ‘Is this true???? Please tell me it’s true,’ ‘She deserves all the happiness in the world,’ ‘I love this for her,’ Ooooooo!!! I really hope this is true!!!’ and ‘It’s giving the best comeback.’